Privacy Policy

Last updated: Oct 2026

At Lone Star Line Dance, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use it and the rights you have over your personal information.

Lone Star Line Dance is responsible for deciding how and why your personal information is used. If you have any questions about this Privacy Policy or how we use your information, please contact us at:

Lone Star Line Dance Email: howdy@lonestarlinedance.co.uk

What information do we collect?

Depending on how you interact with us, we may collect:

  • Your name

  • Email address

  • Telephone number

  • Booking and payment information

  • Information about the class or event you have booked

  • Information you provide when contacting us

  • Any other information you choose to provide to us

We only collect information that we reasonably need to provide our services, manage bookings and communicate with you.

If you contact us about an injury or medical issue, you should only provide information that is necessary for us to deal with your request. We do not routinely require medical information to attend our classes.

How do we use your information?

We may use your personal information to:

  • Process and manage your bookings

  • Contact you about your booking or class

  • Respond to enquiries

  • Take payment and maintain appropriate business records

  • Organise private events

  • Provide information about changes to classes or events

  • Send marketing communications where you have agreed to receive them, or where we are otherwise permitted to do so by law

  • Improve our services and website

  • Meet our legal and accounting obligations

We will not use your personal information for purposes that are incompatible with the reasons we collected it.

Our legal basis for using your information

Under UK data protection law, we need a lawful basis for processing personal information. Depending on what we are doing, this may include:

Contract: We need to use your information to process bookings and provide the classes or services you have requested.

Legal obligation: We may need to retain certain information to comply with legal, tax or accounting requirements.

Legitimate interests: We may use information where it is reasonably necessary for running and promoting our business, provided that this does not unfairly affect your rights and interests.

Consent: Where we ask you to consent to something, such as certain marketing communications, you can withdraw your consent at any time.

The appropriate lawful basis depends on the particular processing activity.

Marketing

If you choose to receive marketing from us, we may occasionally contact you with information about Lone Star Line Dance, including classes, events and special offers.

You can unsubscribe from marketing communications at any time by following the unsubscribe instructions in the message or contacting us directly.

We will not sell your personal information to other businesses.

Who do we share your information with?

We do not sell or rent your personal information.

We may share information with trusted third parties where necessary to operate our business, for example:

  • Our website provider

  • Booking or ticketing platforms

  • Payment providers

  • Email or communication services

  • Accountants or professional advisers where necessary

  • Government authorities or other organisations where we are legally required to do so

These organisations should only receive information necessary for the service they provide to us.

Where third-party services process personal information on our behalf, we take appropriate steps to ensure that the information is handled securely and lawfully.

How long do we keep your information?

We only keep personal information for as long as we reasonably need it.

Booking and financial information may need to be retained for longer to meet legal, accounting and tax requirements.

When information is no longer required, we will securely delete or dispose of it.

Keeping your information secure

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

Cookies

Our website may use cookies and similar technologies.

Some cookies are necessary for the website to function. Other cookies, such as analytics or marketing cookies, may require your consent depending on how they are used.

You can control cookies through your browser and, where applicable, through our website's cookie settings.

Your data protection rights

Depending on the circumstances, you may have rights including:

  • The right to be informed about how your information is used

  • The right to access the personal information we hold about you

  • The right to ask us to correct inaccurate information

  • The right to ask us to delete your information

  • The right to ask us to restrict how we use your information

  • The right to object to certain processing

  • The right to data portability in applicable circumstances

  • The right to withdraw consent where we rely on consent

Some of these rights apply only in particular circumstances and may be subject to legal exemptions.

To exercise your rights, please contact:

howdy@lonestarlinedance.co.uk

We will normally respond to valid requests within the time period required by applicable data protection law.

Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

You can find information about making a complaint on the ICO's website.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website or legal requirements.

The latest version will always be published on this page.

Booking and payments

We use Bookwhen to manage bookings for our classes and events.

When you make a booking through Bookwhen, we may collect information such as your name, email address, telephone number and booking details. This information is used to manage your booking, provide information about the class or event, and communicate with you where necessary.

Bookwhen processes booking information on our behalf as a service provider. You can read more about how Bookwhen handles personal data in its Privacy Policy.

Payments

Online payments for our classes are processed through Stripe via Bookwhen.

We do not receive or store your full debit or credit card details. Payment information is processed by Stripe in accordance with its privacy and security practices.

You can read more about how Stripe handles personal information in its Privacy Policy.

Bookwhen confirms that when Stripe is connected, online payments made through Bookwhen are processed securely by Stripe.